The 4-Way Test

The 4-Way Test is a test applied to all transactions conducted by Rotarians. From the earliest days of Rotary,
the Rotarians have been concerned with promoting high ethical standards in their professsional lives.

The 4-Way Test was created by Rotarian Herbert J. Taylor in 1932. This 24 word test has become a guide for
sales, production, advertising and all realations with businesses and customers.

1. Is It the TRUTH?

2. Is it FAIR to all concerned

3. Will it build GOODWILL and FRIENDSHIPS?

4. Will it be BENEFICIAL to all concerned?